What is Branding?

Branding is the marketing practice of creating an easily recognised name and logo to which your products/services can be associated, and by which your business can be distinguished from its competition.

Why is Branding Important?

We’re sure to give attention to our appearance before attending a job pitch or interview because we know a great deal rides on that first impression. Before you open your mouth, let alone a portfolio, your audience has begun making judgements. The same is true of your company branding.

Like a shopfront or book jacket, your branding will say something about your business beyond products or services.

Like an ambassador or envoy, it will represent your business with a reach beyond any other means of promo.

Think of the logos you see in a retail park, on the side of an HGV, or on a high street billboard. They spearhead your public persona. Whether you mean to or not, you’re going to leave an impression on your market. Make sure it’s a good impression.

'You’re going to leave an impression on your market. Make sure it’s a good impression.'

Boost Revenue

A business card is a simple but often sought means of connection, even in our digital age. How many times have you requested a business card or been asked for a business card?

Branding can lead to a phone call, email, or visit to your website that, in turn, leads to a commission and an increase in revenue, not to mention the spreading of your company’s reputation.

Reputation

Given time, a good logo will come to symbolise what you do and how well you do it, without mentioning your line of work, or even your business’ name.

Take these examples:

Direction & Purpose

Branding can also prove beneficial to the internal workings of your business.

It can boost team moral by instilling a greater sense of professionalism, and a deeper belief in your direction and purpose.  

Trust

Branding will help attract business because it helps instil a sense of authenticity and professionalism in your services.

Branding to your letterhead and website is like a suit and tie to a financier, or a clean set of tools to a tradesman. You need to look the part if you want to be taken serious and the same applies with your publicity.  

Get in touch today and see how we can make you look brand new!

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